Despite their often negative perception, there is considerable support for the practice of payday lending, and when considered mathematically there is logic to claims of their legitimacy.  When calculated on an annual basis, the fees charged on payday loans come out to staggering numbers like 400%, but that’s not entirely accurate if you consider that these loans are only meant to be held for a week or two. If a borrower took out a traditional loan at an APR of 10%, the final cost of the loan would be $330, while with a payday loan fee of $45 the final cost of the loan would be $345, not too much higher. The APR on that loan, however, would be a whopping 391%.  To further justify the fees charged by payday lenders, consider that the average loan taken out is around $375, so the fees have to be high to even stay in business with such low overhead.  Not to mention that with so many payday lenders in business today, competition for the market can be fierce, often driving fees down.  
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