OkCupid Study Reveals the Perils of Big-Data Science

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But opposites attract when people think they are similar. At the same time, the results offer yet another example of how websites like OKCupid are sometimes used as social science laboratories — often without telling their subjects. In June, Facebook disclosed that it had tested to see if emotions were contagious, deliberately manipulating the emotional content of the news feeds for 700,000 people. After the disclosure led to an uproar by users, privacy regulators in Europe began looking into whether the social network had broken any local laws. Despite the bad publicity faced by Facebook, OKCupid on Monday published results of three experiments it recently conducted on users.



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Growing skepticism Since OkCupid published their data in support of not smiling in pics, the tip has been quoted as gospel truth on dating advice blogs, PUA podcasts, dozens of dating subreddits, forums, everywhere. But, at the same time, widespread skepticism rose too. Photofeeler steps in This is where we at Photofeeler come in. At first, this realization was frustrating.


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