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Still, it's a fast-growing industry. According to the Pew Research Center , between 2013 and 2015, online dating usage has tripled among those between the ages of 18 and 24.
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However, the current mobile dating landscape is saturated with competitors, both niche and more broadly targeted apps, who are eager to grab their own piece of the revenue pie. The most effective way to cut through the clutter and differentiate your dating app from others is to constantly test your creatives and messaging with target users through App Store Optimization ASO. While these are common metrics for all apps in the dating industry, understanding this initial segmentation provides you with insight into where there is high saturation and who your direct competitors are. This allows you to identify key opportunities for differentiating your app through the assets in your app store page. This will influence the messaging and creatives you test in your app store page.
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Sitting in the hotbed of online dating development and watching new ideas fly around the conference rooms, there are three notable shifts in online dating that companies are taking in 2016. Mobile apps This one has become quite clear — as all of us in the industry watched our analytics take a steep climb for mobile and tablet traffic, with an according fall on desktop tours and landing pages. Apps have been flooding the market, with the newfound expectation for mobile dating that Tinder created in the market demand, by not even having a desktop application. Users of online dating sites expect to be dating on-the-go, finding gaps of time in their day to be filled with the prospecting of hot dates — whether that be on the commute, looking busy while avoiding conversation in the real world, procrastinating through the work day, or to lull ourselves to sleep with the swipe of virtual matchmaking.
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