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We also took it further by analyzing and drafting a sample dating site marketing plan backed up by actionable guerrilla marketing ideas for dating websites. Many people patronize online dating sites for their convenience. Such services allow those looking to date the opportunity to meet new people and socialize without needing to leave their homes.
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The dating market is becoming increasingly crowded. Thanks to market-leader Tinder — and new entrants like Dragon-backed Double — a whole host of dating apps have sprung up and the industry is undergoing a drastic shift from the more traditional monthly paid subscription sites to freemium apps. Plus, due to the obvious sensitive nature of dating, huge emphasis must be placed on a professional, secure and transparent product. Read our five simple steps to start your love affair with online dating now.
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